Dashboard for Jewellery Store eCommerce
About Company
SD is a well-known diamond wholesaler in Myanmar's jewellery sector. The stakeholder had traditionally relied on physical booklets for data recording. However, understanding the vulnerability of this method over time, he began contemplating the creation of an online storefront catering to both wholesale buyers and individual customers.
Key Results
Successfully created a clear, visual workflow for selling, buying, and refunding processes including suitable payment methods for Myanmar Users.
Project Type
UX/UI Design Implementation for developers
Industry
Jewelry, eCommerce
My Role
Sole UX Researcher & Designer
Duration
3 months
My Role
As a UX UI Designer, I focused on turning business processes run smoothly on the internet. I spend a lot of time understanding workflows and converting them into user-friendly designs. This helps me structure workflows in a way that makes the business easier to understand.
Challenge
Understanding the business strategy was a significant challenge for me, as it involved catering to all types of consumers while incorporating multiple selling methods with different currency. After extensive discussions and applying empathy to both consumer groups, I successfully overcame this challenge.
Process
Research I conducted stakeholder's interviews and analyze target audience to understand pain points and user needs.
Information Architecture: Based on the findings, I structured the product's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: By communicating with project managers and developers, I ensure our business objectives align with preferences in dashboard aesthetics, and subsequently transition from low to high-fidelity design.
Development: During the whole wireframing & prototyping, developers were brainstorming together with me because of their database structures. So we were working the whole time together to accomplish the user's needs.
Timeline
Stakeholder's Interview
Pain Points
Different selling/buying methods for only one consumer.
Used 2 currencies
Refund methods after purchasing
Process Flow - IA
Style Guide
Simple User Interface Designs
I've developed sleek and effective UI designs to the best of my ability. Given that this isn't merely a retail jewelry establishment but also a wholesale one, there's a significant amount of data flowing in and out, making the shop system rather complex. Hence, my selection of a straightforward color palette and uncluttered user interfaces.
Results
The designed web app features a clean, clutter-free interface, ensuring seamless navigation and quick access to essential features.
Both stakeholders and admins can efficiently find and manage their needs within minutes, enhancing productivity and user experience.
Main Process Screens
In this instance, I've displayed just 4 operational screens: data display for categories, data creation, data modification, and data viewing. The majority of categories use these operations, and for this dashboard design, over 80 screens were crafted to accommodate all categories.
What I learned
By constructing this, I gained an understanding of the significance of user flow and journey mapping. Every data table in the dashboard interlinks with the others. Thus, from the ground up, I need to render user flow diagrams with greater precision and more and more interviews & testing with stakeholder.
Future Approach
Refining the Flow: UX Insights from a Real-World Jewelry eCommerce Project
